Request
The client needed a centralized analytics solution to consolidate data from multiple sources, eliminate time-consuming manual reporting and support data-driven content and marketing decisions.
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Data Analytics
Reporting Automation: from days to 35 seconds
Centralized business intelligence that connects content performance with business outcomes.
What we did
Our engineering team built a custom business intelligence solution that unified data from the blog CMS, CRM/ERP, Google Analytics and BigQuery into a single analytics environment with automated dashboards and real-time performance reporting.
Result
Report preparation time dropped from several days to 35 seconds. Manual KPI reporting was eliminated, content performance became available in real time and editorial metrics were connected with leads, conversions and revenue.
Delivery highlights
Practical implementation choices that supported the business goal
Automated KPI reporting across multiple data sources
Interactive dashboards for real-time content performance monitoring
Unified analytics combining marketing, editorial and business data
Integration of engagement metrics with lead generation and revenue
Centralized business insights for editorial and marketing teams